Shadow Culture Manifesto.
(still) in progress:
[transcribed from Adbusters, #62, the Precarity Issue]
01 This time we’ll get straight to the point.
02 The act of asking for less, not more, is a radical act. It may be the most radical gesture of out times.
03 Even though, you know, it is usually overlooked.
04 Consumption is the foundation of civilization as we know it, far more powerful than, say, religious faith or political ideology. This society stands or falls on consumption. Consumption is our daily contribution and most intimate connection to a doomsday system.
05 Did we say a doomsday system? We did. Can anyone still fail to see that we live in times genuinely different, more fragile and uncertain than ever before? Human societies have faced terrible threats and instability in the past. But not every human society, at the same time, in every corner of the Earth.
06 In exchange for some of us living as the wealthiest and most privileged humans ever to exist, we have fettered ourselves to eye-poppingly complex systems that we depend on for our survival. Trouble being that these same systems are now failing or being actively withdrawn at almost every level. The degree of interconnectedness is incomprehensible. Imagine a castle somehow suspended in the air. It’s walls, floors, turrets and dome riddled with hairline cracks. Where will the first total failure occur?
07 This is the vertigo of collapse.
08 Anyway. Take away the endless growth of consumption and you need to come up with a radically different system. Do you see where each of us has a role in this?
09 On this point, nothing has changed. Certainly not since the day the President of the United States of America told his people to keep on shopping or the terrorists win.
10 (Don’t they seem to be winning? Or at least, not loosing?)
11 What is changing is the sense of urgency. We are in the process of imagining the next civilization while living within the existing one. Some came to this purpose because they felt disturbed or repelled by the culture that we live in. Many more, now, are just looking for a softer landing when we go spinning off the ragged-ass end of this falling star.
12 There’s a wild kind of energy to it, a tearing off in all directions. The proof is in, again, that the key component of advance in any sphere – innovation – has nothing to do with private interest or ownership or the exchange of paper money.
13 We are inventing a way of life with less. We are asking the following question: Take away consumerism. What does the next culture look like?
14 And? Are we finding any answers? Seeing any patterns?
15 Let’s be bold enough to say, yes.
16 We are finding a next culture that looks something like the barn-raising parties of our grandparents, the community canning kitchens of the Second World War, the quilting bee, the teach-in, the village shaman, the underground economy, the monastery, the potlatch, the agora, the cooperative, the commune, the squat.
17 Except different.
18 We have never had so many people with so much knowledge, so much power to share, so much longing to work toward a new and different purpose, and so much need to do exactly that. Those who ask less have more to give. The hunger to contribute and to learn doesn’t vanish as our own demands diminish. In fact, the opposite appears to be true.
19 If we went in for slogans, this might be the one:
20 Self-reliance and mutual aid.
21 Might we say this is what democracy looks like? We might. More than that, it is a kind of freedom.
22 But the pierogi-making party instead of the blockbuster Hollywood film? It sounds corny. It even feels corny. Then again, a lot of things are done in this world that seem strange when observed with the benefit of distance. Like spending 15 hours a day in front of different types of glowing screens. Like paying for food that would grow out of every crack in the pavement if someone would plant a seed. Like watching golf on TV.
23 Does this make us outsiders? Not at all.
24 We refuse to be outsiders because we refuse to cede the culture. Far more is at stake than following our bliss. Ours is not a lifestyle preference but a moral imperative.
25 Still.
26 We have the capacity, more than ever before, to decide our own terms. We can generate energy and treat our own waste. We can build homes, raise food, create new forms of community and family. If we choose, it is possible to design and produce any product we require. We may do so locally; we may do so globally. What we cannot do is do it all alone.
27 In every respect we are working to produce the impossible, prototypes of a parallel way of life. The working model looks something like this: a sphere composed of interconnected clusters. At any given moment, some nodes are forming, others are dissolving. Seen at the level of the individual, it is a galaxy of possibilities and a person might contribute to none, one, ten or an infinite number in series. At the system level, it is a network. More metaphorically, a net.
28 We are the people, sitting on the porch, sharing a meal at mid-day, asking more and more from each other but less and less from the earth and the state – less of its schools and shopping malls, its trade rules and tax regimes. We are the people who serve to remind that there are other ways to live, and that anyone can join in that imperfect search.
29 We are living from beneath, on the fringe, in the shadow.
30 A shadow culture.
...
Looks like the Ultraculture's got some competition, or more like some allies.
Tuesday, October 25, 2005
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment